I Care

Monumental earthen hands surrounding an ancient Hegra tomb.

A monumental pair of hands emerging from the desert at Hegra, Saudi Arabia's first UNESCO World Heritage Site, surrounding the ancient Tomb of Lihyan, Son of Kuza. Built from yellow earth sourced in Europe and red earth from the Middle East, the work was visible only from the air due to its scale and made entirely from natural materials. Commissioned as part of the Royal Commission for AlUla's 'I Care' campaign to raise awareness around the protection of cultural heritage.

Delivered as Global Project Manager for MTArt Agency.