Free tool
Brand collaboration fee calculator
What is a brand actually paying for? Brand work is priced on how the work is used, not just the time it takes to make. Set your creative fee for making the work and the calculator adds a licence fee on top, then flags the minimum needed to cover your time.
Calculator
What this calculator includes
- Your creative fee, checked against a day rate for your experience
- Brand scale and how widely the work is used
- Licence duration and territory
- Exclusivity terms
- Production and materials costs
- A contingency margin, with a recommended figure for the project
The licence multiplier is capped, so even the most extensive global, perpetual, campaign-wide licence stays a credible starting point rather than an alarming figure.
A guide, not a quote
The figure is a considered starting point, not a fixed price. Use it to anchor your thinking, then pressure-test it before you commit. If the brand is significant or the terms are unfamiliar, talking it through with us is the surer route.
Pricing a commission instead? Try the commission pricing calculator, or see all free tools.
Questions
How do I price a brand collaboration?
Brand work is priced on how the work is used, not just the time it takes to make. You set a creative fee for making the work, then add a licence fee on top based on the scale of the brand, the reach of the usage, how long the licence runs, the territory it covers and any exclusivity. This calculator builds that for you and keeps the licence in line with standard practice.
What is a usage or licensing fee?
A licence fee is what a brand pays for the right to use your work, separate from the fee for making it. The more prominent, widespread and long-lasting the usage, the higher the licence. A limited social post is worth a fraction of a full global campaign that runs for years with exclusivity. Keeping ownership of the work and licensing specific uses usually serves an artist better than handing over full copyright.
Is this calculator free?
Yes. It is free and runs entirely in your browser. Nothing you enter is saved or shared. It is built to give you a defensible starting point before a conversation with a brand.